Borough of State College News Release

For Immediate Release

04/02/2019

Alpha Fire Company Ignites A Blockbuster, Volunteer Recruitment Campaign

 

State College, Pa.—The 100+ member Alpha Fire Company is launching a long-term member recruitment campaign that combines digital marketing with a compelling array of video, radio and TV commercial advertising designed to spark immediate and long-term interest in the 119-year-old fire company.
 
The Centre Region campaign is driven by communications featuring currently active Alpha volunteers in live training exercises and personal interviews that give unprecedented insight into the real life of an Alpha volunteer firefighter or member of the fire police.  
 
“The volunteer is the backbone of the Alpha Fire Company and a steady stream of volunteers is essential to long term viability,” said Fire Director Steve Bair. “The only people who can come to the rescue here are everyday community members who give us a try. Our campaign compels you to do just that.”
 
The campaign is funded through a Federal grant to attract volunteers and will run at least three times a year for the next two years during Alpha Fire Company recruitment cycles.
“Click, call or stop by the station. For years we’ve been saying that the only way you’ll know if it’s right for you is if you get to know us,” said Fire Chief Shawn Kaufmann. “Our campaign helps you do that, but you’ve got to see for yourself.”
A powerful recruitment message anchors each campaign piece. The effort combines 15- and 30-second television commercials, 60-second radio commercials, interactive advertising, and social media-based video teasers that drive audiences to a compelling three-minute web movie that demonstrates what it takes to be an Alpha Fire Volunteer. 

Strategic and creative development, design and execution of the campaign was spearheaded locally by Loaded Creative, with video production by 321Blink of Pittsburgh.

Agency President and Creative Director Mark Dello Stritto said, “We’ve worked with Alpha for over ten years, and have always known the strength of what they offer our community is best communicated by sharing the unique strength and diversity of their actual volunteers. It’s an honor to work with them.”

 
View the campaign materials at https://www.alphafire.com/join-alpha/
 
For registration information on becoming a volunteer, go to https://www.alphafire.com/join-alpha/
 
 
ABOUT ALPHA FIRE COMPANY:
Alpha Fire Company includes 100 active members dedicated to providing professional fire, rescue and emergency support services throughout the Centre Region. The primary headquarters is in downtown State College, PA, with stations in both Patton and College townships. www.alphafire.com
 
ABOUT LOADED CREATIVE:
An advertising and design company based in Bellefonte, PA, with an additional team in Pittsburgh, Loaded Creative has delivered award-winning, brand-building marketing strategy and communications for local, regional and national clients for nearly 15 years. www.weareloaded.com
 


 

CONTACT INFORMATION:
Steven W. Bair, EFO, CFO
Fire Director/Chief of Department
Phone: 814-237-4127
Email: sbair@centreregionfire.com


 
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**Content in this media release is being shared from Alpha Fire Company and does not contain original State College Borough content**


 
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